How to address a small duplicate content issue? by Matt Cutts

If you had to deal with short term duplicated content on a new site (perhaps publishing a story on two different URLs over one day), what would you do in order to avoid any penalty from a duplicate content filter?

So, I am assuming this white hat, high quality new publisher and you have short duplicate content that you really don’t wanna  have but there a shooting or something on breaking news, one thing you can really do is use rel=cananocal tags because even if you have multiple copies of a short story you will be dividing the page rank between those multiple stories.

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SEO: Should You Bother with Bing?

It’s becoming increasingly more important to branch out from Google and start to take advantage of the online advertising benefits offered by other search engines. Unfortunately for many sites- such as  Search engines such as this official website for Icon Property- Google SERPs offer a great deal of publicity but Bing and Yahoo use other factors for which the site in question has not yet been optimized. Bing and Yahoo have been gradually eating into Google’s control of the market, and it is likely that Bing will enjoy an even higher percentage of search traffic in 2014 than it enjoyed in previous years.

In the United States, the Bing search engine was responsible for almost 20 percent of all search engine queries in the month of April this past year. That’s quite a significant portion of search, and one should consider that statistic in combination with the fact that optimizing for Bing is less competitive and easier for many SEOs.

The advantages of Bing

Not only has Bing been handling a great deal of search in the last year, but it is also responsible for many search features carried out by nontraditional search engines like Facebook. According to Mark Zuckerberg, Facebook handles some 1 billion search queries each and every day, and the social media giant relies on Bing for assistance with many of these queries.

It’s clear that optimizing for Bing can be profitable for many websites, and Bing seems to use many of the same parameters that Google uses in its own algorithm. For example, both Bing and Google look for high quality content, inbound website links, and websites with quick loading times.

Bing’s differences

However, Bing is known to place more emphasis on social media factors in producing its SERPs. Bing has pointed out the value social media presence has for webmasters hoping to come up in its searches and encourages social sharing for those who are hoping to rank higher. While link building is important for both search engines, but Bing offers its own Webmaster Guidelines that outline the particulars of its policies on what are helpful links. Those attempting to optimize for Bing should avoid reciprocal linking and posting links on spammy sites.

The best resource for information for those looking to optimize for Bing can be found using Bing Webmaster Tools. This resource can help webmasters in many different website development tasks, including creating site maps, disavow links, targeting a specific geographical region, and more.

Expected changes in the coming year

It’s difficult to predict what will happen in the near future in the rapidly changing world of search. Most likely, SEOs using diverse tactics and keeping their sites in good standing with several different search engines will have the most success in the coming months.

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5 Reasons You Should Become A Freelancer

Are you constantly unhappy to wake up on a Monday morning? Being unhappy with your work can really drag down your whole life and keep you from achieving your full potential.

You might even like your job but don’t feel like your current placement is giving you the best that you could achieve.the joys of working from home

If all this sounds really familiar to you then you should really consider becoming a freelancer. Here are five of the most compelling reasons why you should become a freelancer.

1. To Realise Your Full Potential

If you are a very creative and innovative person then you might feel like the boundaries of companies are holding you back.

Working as part of a large organisation doesn’t always allow you to do things exactly the way you want and this can be really frustrating.

If you become a freelancer you can really create and innovate freely. Because you are the person who selects the jobs you are more able to do things exactly the way you want to. You can really put your full potentials to use.

2. To Improve Your Earnings

Being a freelancer also provides you the ability to really control your finances. If you feel like your sector doesn’t provide a lot of potential for increasing your earnings you can really change this by becoming a freelancer.

Since you are able to select the jobs you do and the amount of work you do, you can really enhance your earning potential.

3. To Find New Career Opportunities

Freelancing can really open up a lot of doors for you in terms of career opportunities and this is really exciting. Naturally, you need to work your way up but once you establish your name in the field you can find a lot more different work opportunities.

Networking can open up doors that you didn’t even consider existed before.

4. To Control The Amount Of Work You Get

You really don’t have a lot of choice when it comes to work hours or the amount of work you need to do when you work as part of a company. If you don’t agree with the terms they suggest then there are plenty of people that can take your place. This can be very stressful and result in unhappiness.

But as a freelancer you can, to some extent, really think about how much you work and when you want to work. This can reduce your stress and ensure you aren’t under too much pressure at all times.

5. To Have The Ability To Work From Home

Naturally, for many the best reason of becoming a freelancer is the option to work from home. Perhaps you want to spend more time with the family and saving time from travelling between your house and the workplace can really be a big change.

There are so many benefits to working from home and it can actually be a lot more productive than working at an office. The key to ensuring your freelancing gets to a good start is all about making the work environment productive.

There are plenty of good tips for doing this at the Suitcase Entrepreneur article on the subject.

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Kelly is really interested in providing freelancers tips for making the most out of their careers. She is also really interested in finances and is always looking for new accountants working within the UK.

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How Can You Implement Tiered PPC Bidding Strategy?

A pay per click company needs to be extremely careful when approaching match types and bidding strategy. Getting it right is absolutely necessary for giving your new account the right start. If done properly, the combination can get more and more relevant and quality traffic to your website. So, if you want to get the best performance, you need to make sure your PPC company utilizes a tiered bidding strategy.

Match types and tiered bidding strategy

Let us begin by looking at the things we want each of the match types to cover and the essential role they play in advertising.

Exact match

With these match types, SEM managers can target particular queries as well as users with a particular ad text. If you use a granular account structure, your ad text can match up directly with what a searcher is looking for. A quality score is achieved when the ad text,  search query and the landing page match up exactly.

In case of a tiered bidding approach, exact match is considered to be the most useful match type.

Phrase match

With this match type, you can support the keywords you haven’t covered in exact match. If you use this properly, you can target long-tail search strings, while still displaying relevant advertisements.

It is necessary to include your phrase match keywords and “route” keyword phrases in order to set up a proper tiered bidding strategy. Suppose you are a seller of shoes; then, you would be benefited by having the following keywords on phrase match: Brown Woodland Shoes; Black Woodland Shoes; Green Woodland Shoes etc.

You may not be having a search query that says “size 12 brown Woodland shoes” but you will still have a relevant advertisement to come up with. Again, it should be said that relevant ads and landing pages together make better quality scores and lower CPCs.

Broad and Broad Match Modified

Despite being the gravest enemy of an SEM manager and Google’s moneymaker, this match is used sparingly by a professional pay per click company but does give unique, long-tail search strings. According to Google, more than 25% of its users use unique search strings that have never been searched for before; so it is quite impossible to cover each and every query with exact match.

Broad match can be used for catching all the long tail search queries that do not match the phrase or exact match keywords.

Tiered bidding

If you want to implement the tiered bidding section of this strategy, you will have to lower your bid on the basis of match types. For instance, exact match: $12; phrase match: $10; BMM: $9

Ideally, if your account structure has been set properly, the exact match keyword should be having the highest quality score. With tightly themed ad-groups and campaigns and highly relevant advertisements and landing pages, this is likely to be the case.

Phrase should ideally follow suit on the basis of the same theory, but you may be having a slight decrease in quality score due to lesser relevancy for certain search strings or a decrease in the CTR or click-through-rate due to the display of not-so-relevant queries.

Google says that quality score is calculated for each of the search strings, so you will need to monitor queries and match types. Once you get yourself enough historical data, fluctuation in quality score is likely to slow down to a great extent.

With this bidding approach, you can have your exact match type keywords displayed for the users. Broad and phrase support exact match get you terms that have not been added as an exact keyword. Broach match or broad match modified helps you get the new queries that users are looking for, that were not there in your original build.

Run Search Query Reports

To ensure the success of this strategy, you will need to go on adding new search strings that are being caught by broad match and phrase keywords. You should run search query reports on a weekly or biweekly basis and make sure you go on adding new search strings that are more frequently used as exact match keywords. Implementing this strategy may not be easy, but it will definitely provide you with greater ROI.

Your pay per click company can surely go on with bid optimization, but tiered strategy may be tried, as that gets you greater number of search strings to the best match type and displays the right advertisement.

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Why Facebook Ads Are More Productive

The day Facebook went public, Mark Zuckerberg became a billionaire and so did they who had equity in Facebook’s stocks. The main reason for this was that everybody knew what’s coming next, Facebook was destined to be an adverting magnet and that’s exactly what it has become.

Facebook was the first major player in social networking website industry that tapped the potential of online marketing. The reason for such a huge success of Facebook ads is that it is more viable, feasible and economic than other conventional advertisement platforms. Let’s take a look at some of the points to understand why Facebook ads are more productive than its competitors.

  • Advertising on Facebook is more economic:

Even the simplest of ad commercials meant for television broadcasting are going to cost more than ten thousand dollars in production cost, if they are high end commercials then it’s very normal for them to touch the million dollar ceiling. Production costs, crew payments, actor’s payments and advertising rights, all of these can burn a hole in your pocket. Contrary to this, online marketing, especially Facebook ads, cost a nominal amount and can be even considered free if you design them by yourself.

  • Facebook has more audience and more reach.

There is no concrete way of knowing how many people watched an advertisement on television or how many people listened to it on a radio broadcast. There are some methods like TRP ratings, but they are never accurate and are sometimes these ratings are fabricated by broadcasters. Unlike this in Facebook ads you will get an exact head count of the number of people your advertisement was served to. Facebook ads go a step further and will also tell you how many people showed interest in your advertisement by giving you an exact click count. Another advantage is that all of this data is in real time, meaning that it is updated every second. You cannot get such real time data from other conventional advertising platforms, there you have to wait for the experts at broadcasting station to compile and format the data.

  • You decide who is your audience:

In the case of an advertisement being broadcasted on a television network or a radio channel, you don’t have the luxury to selectively categorize your audience. Your ad will be broadcasted to anyone and everyone who tunes in to that particular channel. If you are broadcasting your ad at primetime, this can make your costs blast through the roof. Plus you will never know whether your ad actually had an impact on the audiences or not. Facebook, however, has a completely different approach to this issue. It provides you with the option of selecting your audience on the basis of demographics, geographical location, country, time, hobbies, likes, activities, gender and many other secondary filters. This proves to be significantly economical to online marketers as now their ad impressions will not be wasted on people who may not have any genuine interest in the displayed advertisement. It is beneficial to the end audience too as now they get only those advertisements which may be of some commercial value to them.

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Matthew Anton is an expert in online marketing and has provided his valuable advice to many marketers who promote their products through Facebook ads.

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