The internet is a great place for business and can be very beneficial for boosting your sales. Setting up an online store option is also a really good idea. Customers like the fact that they can choose the time and place for shopping and you’re going to help your business grow by selling things online.
It is also really important that once you open up an online store you focus on online marketing. One of the most efficient ways of marketing on the internet is by using search engine optimisation (SEO).
Here are five specific SEO practices that can greatly enhance your online sales.
1. Image Tagging
Including images on your online store is naturally essential. Customers want to see the product that they are buying. You can use image tagging in order to use keywords in your images and thus boost your search engine ranking.
2. Proper Product Descriptions
You have to include proper product descriptions for all of your products. These are not only going to provide a more professional image for your business but they can also help you use SEO naturally in your content.
With a written product description you can use appropriate keywords and thus get your search engine ranking higher. The easier it is for customers to find your business when they search for a certain product the more likely you are to get that customer to purchase from you.
3. Include Call To Action
Giving a customer a sense of urgency or just encouraging them to act is a good way to improve your sales. Therefore you should make clever use of different call to action tactics. For instance, including buttons that remind about limited offers or limited reductions in prices can really give that final push for the customer.
Call to action can also be a clever thing to use during seasonal SEO marketing. For example, including keywords like “free Christmas shipping” or “buy 2 for 1 Valentine’s Day offer” can be very good at attracting more buying customers.
4. Link Building
You also need to start using link building as part of your SEO strategy. It is really going to enhance your search engine ranking and it’ll make buying items a lot easier. Make sure that you include links in product descriptions and if you have a business blog then you also need to link back to your store within the blog.
There are some good tips for link building in this Entrepreneur article. It is worth reading it to ensure you are making the most out of link building. One of the biggest things to remember with it is that you shouldn’t include too many and that you need to provide valuable links. Low value linking is just going to get you penalised.
5. Use Reviews And Endorsement
A clever way of providing unique content for each product is by using customer created content. This means that you include reviews and endorsements on your website. This can boost your search engine ranking really quickly and therefore lead to more sales.
It is important to keep reminding your customers about places to review your business. The value of customer reviews cannot be underestimated and many people really use reviews as a basis for their purchase decisions.
- License: Creative Commons image source
John likes to help businesses find the internet in order to boost their business practices. He likes to learn more about how online stores work and is also into testing the best SEO tools. When he isn’t spending time on his computer he likes to go running.