Pinterest is undoubtedly the new kid on the social media block. It has become the fastest growing social media site, with 7 million news users having signed up since June. One of the reasons behind the success and popularity of Pinterest is its unique, innovative approach to content creation. Users are allowed to create and share interesting pictures and videos before ‘pinning’ them to their ‘boards’.
Most of the initial Pinterest users were hobbyists who pinned interesting images for fun, but if you own an online business, you should be doing everything to leverage the platform for traffic. With the rapid increase in Pinterest’s popularity, internet marketers have started using the social network to drive highly targeted traffic to their e-commerce sites and blogs. Pinterest’s unique approach makes it very easy to for small business owners to market their brad, drive product sales and most importantly boost their website’s SEO.
By using the right keywords and applying other SEO-friendly strategies on your pin board, Pinterest can significantly improve your site’s search engine rankings and drive highly targeted web traffic to your site. Below is a compilation of 8 simple yet powerful tips to use Pinterest to improve your website’s SEO.
1. Create an optimized profile:
As with most social networks, certain sections of your Pinterest page such as your username, byline, and about section are very visible to search engines and get picked often. Take advantage of this by either using your brand name or top keywords. Use Pinterest’s about section to clearly state who you are and what you do.
It is a 200 character space which you will do well to optimize with the relevant keyword to boost your visibility in search engine results. You will achieve even better results if you use the same description and keywords all your profile on other social media platforms.
2. Make sure your profile is visible:
This is perhaps one of the most common mistakes new user make on Pinterest and it can easily negate all your Pinterest marketing. Your Pinterest profile setting provides an option to hide your pin board from search engines. To avoid this pitfall, ensure that you turn this button off (should look grey)| in order to allow search engines to crawl your pin boards and hence get found by prospects.
3. Pinterest link building:
Pinterest is huge and its popularity is still increasing with millions of new users signing up every month. This means that it provides domain authority and link building capacity. The more pins you do on the site, the more visible your website will get which will in turn popularize and increase your domain name’s authority.
You can easily build relationships, make connections and increase your popularity on Pinterest by connecting with other users and bringing your pins to their attention. Adding other users using their @tags will increase chances of getting your content, complete with backlink to your site, repined. This will no doubt increase your website’s search engine rankings.
4. Use keyword rich captions:
Although you are only allowed to describe each pin using 500 characters, most people greatly underutilize the caption area. Unlike other users, avoid the temptation to place a full stop or period to get around Pinterest rules and instead take your time to come up with keyword rich descriptions and hash tags that can help improve not just your Pinterest search but your general SEO.
5. Use the ‘Pin It’ on your blog:
Shared content is known to play an important role so why not take advantage of this by allowing visitors to share content on your website using the ‘Pin It’ button. The button lets users post photos and videos from you blog/site to their Pinterest profiles, ultimately sharing them with the rest of the world.
6. Connect all your social media profiles:
You can now connect your Facebook, twitter, and Google + accounts with Pinterest by adding them in the ‘Edit Profile’ section. Doing so will tell search engines that you have a strong social presence thereby increasing your credibility across multiple profiles. This has become even more important following Google’s Hummingbird algorithm update, which has made credibility and authority key determinants of a sites ranking
7. Keep pinning fresh content:
Pinning another user’s content is the easiest way to pin. While this is good for sociability and increasing content on you pin boards, it would stand you in good stead to go beyond Pinterest and create or seek out fresh, interesting content to keep your audience captivated. Not only will this position you as a valuable source and attract followers to your page, and with time, your blog.
Pinterest is a fantastic platform that you can use to increase sales, build exposure and drive traffic back to your website. However, you need to understand the power of social media marketing, develop a strategy and execute it using the above tips before you can reap the site’s benefits.
Cally Greene is a professional blogger and works with JoeyGilbertLaw.com – Expert Attorneys Firm. She writes articles about Legal issues, Business law, Family Law and Social Media.