The affiliate marketing industry is one that is shrouded in mystery. The vast majority of people who attempt to start an affiliate marketing business fail within the first year, and the most successful gurus love to make it sound like there are some magical secrets that only they can teach. The truth is that running an affiliate marketing business is a lot like running any other kind of business: hard work. Let’s take a look at some common affiliate marketing misconceptions, and the truth behind them.
1. Affiliate Marketing Lets You Earn While You Sleep
If only this one were true! Successful affiliate marketers do have a lot of web properties that earn them some residual income, so in a way, they are able to earn while they sleep, because their income won’t just dry up the second they stop working. However, to get there they had to work hard day in, day out, for many months. In that sense, affiliate marketing is a lot like having a real job. You work hard today to get time off in the future. If you take too long off, the income will dry up.
2. Affiliate Marketing is So Easy, Anyone Can Do It
The people selling make money at home products like to make it sound like anyone with a computer and an internet connection can become a millionaire. This is, sadly, not true. The Internet gives you the opportunity to try to make money, but it’s up to you to take advantage of that opportunity.
3. Affiliate Marketing is Just Glorified Spam
There are a lot of spammy affiliate websites out there, but most of them aren’t making money. The best affiliates are the ones you don’t even notice; the bloggers offering good advice and promoting the occasional product alongside it, the price comparison sites, and other online services that add value, and take a little commission in return.
4. The Market Is Saturated
Don’t be put off by affiliates that complain that the market in general, or the niche you are considering in particular, is saturated. It’s true that there are, literally, millions of affiliates out there, but there are millions of bricks and mortar businesses too. The market always has room for someone with a great idea and the skills to pull it off.
5. Quantity is The Key To Success
A lot of posters on webmaster forums sell “turnkey” websites, promising that this website makes $40 a day, and if you launch another, that will make another $40 and so on, until you become a millionaire. This strategy simply does not work. Firstly, even if the site you buy is making money, it won’t continue to do so if you don’t update it and continue to promote it. Secondly, the earnings figures shown by the seller are usually artificially inflated through bought traffic or fake clicks.
Think about it for a moment, if someone could reliably make microsites that earned a reasonable amount of money per day, why would they waste their time selling those sites on?
Affiliate marketing is a great way to make a living, but the key to success is hard work, research and testing. If you have a good idea, and are willing to put the work in to make it succeed, then you can run a viable online marketing business.
Amy is an online marketer who has assisted affiliate marketers in embracing a holistic approach to building and marketing their websites. Today Amy writes for affiliate network ClickSure.