Data is good to have for analyzing several things, but at times it not provide in its best way to analyze data. It is very true in terms when see how people make interaction with your site. But there is an advantage that you can take this data and show it on heat map which provide speedy and simple understanding about usage of website and how to improve these sites.
Heat maps give a view about the hot and cold places on your site where users click your website. If your website gets large number of clicks on page then it will turn in red color but if you get sign up which forms a button and gets few clicks then it will turn in blue color.(more…)