SEO techniques get change with period of time and need. If you are still using the old traditional tips and methods for the optimization of your ecommerce websites than you have to learn the new tips and methods for optimizing your site. This post is going to discuss some new and good tips to make the performance of your ecommerce websites better.
Ten tips for ecommerce site search engine optimization
1. Use new keyword research report
You cannot use the old and conventional methods to deal with keywords, these oldies are not going to work. You have to explore new keywords which should based on the type of your business, products, industry, brand, demography of your targeted customers so you have to select particular search terms or phrases and after that test them on tools, Google keyword tool is most reliable tool to use.
You must have the report which contains the list of those keywords of your competitors which they are getting high ranks. When you get the clear idea about the keyword strategy of your contender than your work must be easy to select keywords.
2. Site structure should be easy to use
The structure of your ecommerce site must be user friendly because this site is for customer who land on your page just to shop there, so your site must be easy to navigate.
3. On-site SEO must handle well
Using new methods doesn’t means that you neglect the basics so you must use SEO on-page tactics which surely a soul of your site SERP position and visibility. You should be check full that your optimizer handles the structure of URL, title tags, meta descriptions, Alt attributes etc in proper way.
4. Develop a blog and update it constantly
Some seller avoids attaching blog to their ecommerce website. They think that this blog is not a useful thing and just use for information and services. But the truth is that, constant updated blog is a need of every seller and with the frequent updated blog will impact the Google and it will index your site.
5. Check the integration of your site with social media for product sharing
It seems odd to think that how a product will share on social sites but people usually practice this thing and share their products on twitter, face book, Google plus etc.
It is become an important aspect of SEO to share products on social media and it really gives good authority to your products and website.
6. Response on your reviews is good for customer satisfaction and reputation management
Reputation is an essential aspect for your website to attract your customers to buy things from there. Negative reviews are really killing factor for your reputation but handle these negative reviews with harsh, rude or indifferent manner will put more harmful effect. So you have to respond such negative review diplomatically.
7. Make your Site Multi Device Optimally Designed
Mobile SEO really doesn’t work alone so people Are having multiple devices and handhelds. People are having smart phones, laptops, notebooks and surely old desktops. If you think that people do not buy or shop from these devices then you are absolutely wrong. So your site must be designed that way that it can easily navigate on every device and SEO also done with different devices keep in mind.
8. Get striking Content Marketing
Don’t just sell your products via marketing articles, you have to offer more. Your content should not the traditional one but you have to offer something unique in it like tips to make multiple usages of your products if it has.
9. Get Authority Links Only
Whatever your site is all about whether it sells, just informative based or ecommerce website you have to link your sites to authority sites only. Never link to fake and spammy sites they will pollute your site.
10. Create appropriate Social Media Channels for good Visibility
You can’t ignore the fb page, YouTube, twitter page to talk on it about your products and site, which will give your good visibility on web.