How to address a small duplicate content issue? by Matt Cutts

If you had to deal with short term duplicated content on a new site (perhaps publishing a story on two different URLs over one day), what would you do in order to avoid any penalty from a duplicate content filter?

So, I am assuming this white hat, high quality new publisher and you have short duplicate content that you really don’t wanna  have but there a shooting or something on breaking news, one thing you can really do is use rel=cananocal tags because even if you have multiple copies of a short story you will be dividing the page rank between those multiple stories.

See the Video :


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